Business Setbacks: Continuing the Host the Flame

business set backs

Coping with Business Setbacks

The email came. It read halt all your activities. It was a blow. I had spent quite a bit of time helping a customer. The only problem was that he was working with a competitor of mine.

I knew from the beginning that it was kind of a long-shot to turn him into a paying customer, but I was willing to go out on a limb because it was an attractive bit of business to be had.

The business processes typically always the same. You might’ve heard the saying that the money is in the relationship. The very first thing that has to happen in order to build a company or business relationship is that you have to connect with each other as human beings.

No matter how much we like it, humans need a certain level of trust before they will actually handover their money.

Of course that is to be expected. You and I are most likely the same. Each person has a certain level of trust. I call it the trust threshold. Most sales people talk about having to have seven interactions before the customer or potential customer for that matter trust them to any degree.

I have even heard the statistic that suggests it is a little higher: 7 to 10 interactions. Now, the way the interactions transpire is really not that important. It can be in any form, well almost.

Here are some of the most common forms of potential customer interactions:

  • A phone call
  • Any email
  • A thank you card
  • A text message
  • A personal visit
  • A Facebook message

Obviously some of these don’t really come into play into much later in the process.

The point is, it’s a brush. It’s a touch. It’s some level of interaction. I’ve heard that car salesman do this all the time. Obviously they have the customer in the room and so there is really no way to have 7 to 10 different interactions with the customer. One of the things that they do commonly that I have read in books is they excuse themselves from the customers to go talk to the manager or make a quick phone call, or ask someone a question and then return.

The concept behind this is that every time they leave the customers presence and return it creates a new interaction. It creates a new brush or touch if you will.

So, overtime this is how they gain the potential customers trust.

Just as a side, car dealerships also use the common enemy theme. Do you know where that is? I basically refer to this this way because it is when the manager tells the customer know or tells them that they can’t get a specific price.

The salesman then begins to complain about how hard it is to work for this particular manager and vilifies the manager until the customer believes that it is the salesman in them together against the manager.

If the manager is the enemy than that must mean that we are both allies. This also raises the trust level.

Circling back to the beginning of this article in which I talk about the fact that I am possibly going to lose a customer that I’ve invested some time in and need to deal with it. Back to the story: with this particular customer I was most likely 10 to 12 interactions in.

Suddenly I get the email to halt my activities and I begin to assign meaning to it.

Either, I am not a worthy vendor or he is legitimately waiting to assigned me to some other task.

So now I have a choice. Thanks to Grant Cardone who taught me to press through and do way more than expected. Which voice in my head and my going to believe. Is it the one of failure that says I didn’t do a good enough job or didn’t build a good enough relationship or this customer thinks my skills aren’t as good as my nearest competitor?

Or, am I going to believe that this is just a bump in the road? I can really believe both of these singly with wholeheartedness.

So I am making a conscious decision to take on the latter. I am simply going to do as he requested and stay in touch. Who knows. Maybe in a few more interactions, he will feel comfortable with me doing more work for him.

Whether it takes three days three months or three years. The one thing I know is that I will still be in business knock on wood and will hopefully be there to catch him when my competitor does him wrong.

Thank you to the Tree Service for sponsoring this post.

Grant Cardone| Super Author Extraodinaire

Grant Cardone

Cardone’s New Book Review

(Post sponsored by Ongoing Education from WWW.ACLSORLANDO.ORG)

I am currently reading the book by Grant Cardone called 10X. I really like the book because it brings a few things to the table that not many people talk about.

The first thing is that you can expect to spend about 10 times the amount that you anticipated on building a business in terms of time and finances.

He also talks about making success and ethical issue. He basically says that you can’t leave success to chance. You can’t leave The outcome for something or someone else to decide. Success can never be if this then I’ll be successful. Rather you commit to success on an ethical level and you give it all you got as if your life depended on it.

He says once he made success and ethical issue for himself, it changed everything. He then began to look at his business success as vital for the family. If he did not have success, he was letting down his family and the people around him.

He also talked about making sure that anytime you’re engaged in a project or life itself you take responsibility for everything. He basically says that there are too many people playing the victim out there these days and it’s not until you decide that you will take all the responsibility for your life and what happens in it, that you’ll have success.

More info

This reminds me of what I have read in the book the secret. They talk about the law of attraction and basically say that you draw or attract everything into your life. Grant is no different. He says that everything is up to you. And you have to live life like everything is up to you. You cannot leave anything to chance or expect that someone else will take the slack or blame for something that you had something to do with. He says that he gets it. You really are responsible for someone rear-ended you. However, he is basically pointing out that you should go ahead and take responsibility for it. Maybe you should a left a little earlier or later.

He says that it’s not until you realize that you are the source of everything that happens in your life, that you can begin to change your destiny.

I like this. I believe that if we take responsibility for everything that is happening around us, then, we are finally in the position to make the things happen that we want to have happen in order to achieve our goals.

I believe it is true that once we understand the potential that we have in any situation, that is, the potential to make changes or to achieve goals, then we start to live a life by design.

When you’re living a life on design things start to change and morph into unexpected results that will blow your mind. Just today, I was talking to somebody at random and then we found out that we have a lot in common in our businesses and we consider that there might be some synergies there. I had no idea that I would have that conversation today.


It is like once you take ownership of everything going on in your life and you’re committed to your success on an ethical level doors open that would not have necessarily opened.

Dingo West

Wazzup eveeeerybody!

This is Dingo. I just wanted to drop by and say that good things are gonna happen to you.

What do I mean by that?

Well you are here on my site… so if you stick around and check out these blog posts from time to time, it might help you with your mindset. Once you get zeroed in on what’s holding you back, you can make changes to get you over the next hurdle.

Remember if you believe you will fail, you will. Whatever a man thinks in his heart….so is he.

So you gotta believe in yourself. This world is filled with way too few people that are gonna do it for ya.

I hope that you like my site. Check out the about me section to learn what I am all about.

Talk to ya later!